On the occasion of the Global Entrepreneurship Week, between the 16th and the 22nd November, The US brand, Vcita, has partnered with two NGOs through their social media advertising campaign on Facebook and Instagram.
The first one is the worldwide NGO Ashoka, to support social entrepreneurs all around the world.
The second NGO is H'up Entrepreneurs to support entrepreneurs in France.
They've set up an international advertising social media campaign labeled Ad For Good and using the Boon.Today Technology.
The campaign covered the US, the UK and France where every user engagement (Video views, website visites, shares) adds up in micro-donations to one of the NGOs selected above.
See a preview of the campaign below: