On the occasion of the Global Entrepreneurship Week, between the 16th and the 22nd of November, The US brand, Vcita, partnered with 2 NGOs through their social media advertising campaign on Facebook and Instagram.
The first one is the worldwide NGO Ashoka, which supports social entrepreneurs all around the world.
The second NGO is H'up Entrepreneurs which supports entrepreneurs in France.
They've set up an international advertising social media campaign labelled Ad For Good and using Boon.Today Technology.
The campaign covered the US, the UK and France where every user engagement (Video views, website visites, shares) added up in micro-donations to one of the NGOs selected above.
See a preview of the campaign below: