How to carbon offset my advertising campaign?

Published by Noa Leroy on
How to carbon offset my advertising campaign?
There's no doubt that the world has seen a surge in the amount of people who are concerned about environmental issues. This is great news for companies looking to engage their audiences and customers in sustainable practices, too. The question is: how do you best communicate this message? One... Read More

Hawk Partners with the Ad For Good Label

Published by Noa Leroy on
Hawk Partners with the Ad For Good® Label
Hawk, a technology company that offers omnichannel solutions combining media activations and consumer insights, announces that it has entered into a strategic partnership with the Ad For Good label "to enable its customers to empower their digital communication". Advertisers will be abl... Read More

Number of adverts banned for ‘greenwashing’ triples in a year

Published by Noa Leroy on
Number of adverts banned for ‘greenwashing’ triples in a year
The number of adverts banned for “greenwashing” has tripled in a year.Over the past 12 months, 16 advertising campaigns exaggerated their company’s green credentials or made environmental claims that could not be backed up, according to analysis of thousands of rulings by the UK adv... Read More

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