The Ad For Good® Blog

There's no doubt that the world has seen a surge in the amount of people who are concerned about environmental issues. This is great news for companies looking to engage their audiences and customers in sustainable practices, too. The question is: how do you best communicate this message? One... Read More

We are very proud and excited to see the movement and the Ad For Good community growing every day with new beautiful and committed brands joining the conscious advertising movement ✊... Read More

Café Royal, and its agency Sponso TV, is introducing S6lidaire certified by the Ad For Good® label, M6 Publicité's new responsible advertising format, from March 25 to April 11, 2021 on M6, W9, 6ter, Paris Première and Téva.S6lidaire allows advertisers to communicate with the ge... Read More

Hawk, a technology company that offers omnichannel solutions combining media activations and consumer insights, announces that it has entered into a strategic partnership with the Ad For Good label "to enable its customers to empower their digital communication". Advertisers will be abl... Read More

The number of adverts banned for “greenwashing” has tripled in a year.Over the past 12 months, 16 advertising campaigns exaggerated their company’s green credentials or made environmental claims that could not be backed up, according to analysis of thousands of rulings by the UK adv... Read More