The Ad For Good® Blog

Responsibilities. This is the word that gets more serious with age for human beings, as sudden... Read More

*Disclaimer: This article is not a political article, nor is Boon.Today affiliated with any political stance or party. It is written purely from an apolitical viewpoint in light of Boon.Today’s mission in the advertising industry*... Read More

The L'Oréal Group and its brand Kiehl's, label their latest OPS / Brand Content digital campaign with the Marie Claire Group (GMC) management and the Ad For Good® label by supporting the Le Refuge association via the Boon.Today solidarity contribution technology.On th... Read More

Want to stay on top of the latest advertising trends for this year? Want to know exactly how to keep your customers engaged, whilst using innovative, creative techniques and technology to promote your business and products? Keep reading, I’ve got you covered. Boon.Today has looked into the cryst... Read More

After the first lockdown in France, around August 2020, the advertising network MediaTransports, which is in charge of most of the DOOH and OOH signages in the french transportation (Subway and Trains stations) partnered with the brand Intermarché to label their next DOOH campaign as Ad Fo... Read More