The Ad For Good® Blog

The Home of High-Performing Purpose-led Advertising Strategies

Comment L'Oréal responsabilise ses achats médias avec Ad For Good® et le Groupe Marie Claire (GMC) ?

Published by Sabrina Levin on December 29, 2020

Le Groupe L'Oréal et sa marque Kiehl's, labelise leur dernière campagne digital OPS/ Brand Content avec la régie du Groupe Marie Claire (GMC) et le label Ad For Good® en soutenant l'association Le Refuge via la technologie de contribution solidaire Boon.Today.À l’occasio... Read More

Which type of advertising is the best for our planet?

Published by Sabrina Levin on December 29, 2020

Once upon a time, in a world that looks nothing like our planet today, the Egyptians we... Read More

Uplifting advertising campaigns that are perfect for the year 2020, and why they matter.

Published by Sabrina Levin on December 29, 2020

What we can learn about the likely upcoming French law reform about fighting climate change in the advertising industry?

Published by Sabrina Levin on November 17, 2020

France has already taken the world by storm with their faultless cuisine, impeccable wines and flawless fashion. It is currently the most visited country in the world for tourism and without a doubt a role model for many countries for several reasons, not including their pastry-making skills. But... Read More

How to create a purpose-driven advert without losing your brand message

Published by Sabrina Levin on November 08, 2020

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