Number of adverts banned for ‘greenwashing’ triples in a year

Published by Noa Leroy on
Number of adverts banned for ‘greenwashing’ triples in a year
The number of adverts banned for “greenwashing” has tripled in a year.Over the past 12 months, 16 advertising campaigns exaggerated their company’s green credentials or made environmental claims that could not be backed up, according to analysis of thousands of rulings by the UK adv... Read More

Discover how the french bank, La Banque Postale, has turned its media buying power into an Ad For Good® power to help young people in precarious situations ❤️

Published by Noa Leroy on
Discover how the french bank, La Banque Postale, has turned its media buying power into an Ad For Good® power to help young people in precarious situations ❤️
The french bank, La Banque Postale, has turned its media buying power into an Ad For Good® power using the Boon.Today solidarity based advertising technology to help young people in precarious situations with the NGO Apprentis d’Auteuil ❤️During the summer holidays, the french bank... Read More

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