After the first lockdown in France, around August 2020, the advertising network MediaTransports, in charge of most the DOOH and OOH signages in the french transportation (Subway and Trains stations) has partnered with the brand Intermarché to labeled their next DOOH campaign with Ad For Good and using the Boon.Today technology, in order to raise funds for the NGO Le Secours Populaire.
Below a preview of the campaign:
