How a startup has supported an environmental cause through their advertising campaign ?

How a startup has supported an environmental cause through their advertising campaign ?

During the bushfires in Brazil, the social impact startup, Goodments, has partnered with the NGO WeForest.

Using the Ad For Good® Label and the Boon.Today technology, they’ve launched an influencer advertising campaign on Instagram in order to raise awareness about what's happening in the Amazon forest and show to their audience how they can make a micro-donation to WeForest just by swiping up and visit the Goodments website.

The campaign has been relayed by many committed influencers on instagram and the user engagement on swipe up was 10x higher than an average influencer campaign on Instagram.

Below a preview of the campaign:

(EN) Swipe up For Good .png

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