Ad For Good®️ launches its first Digital out of Home awareness campaign on responsible advertising issues in Paris with Mediatransports.
"The first social and environmental impact label dedicated to advertising actors" is the message sent by the Ad For Good®️ label.
On Earth Day, April 22, a campaign to raise awareness of responsible advertising issues has been launched by the Ad For Good®️ label with Mediatransports in DOOH. The campaign will last for one week and will be broadcasted in Paris, providing strong visibility for the label's partners and a better understanding of the urgency for the advertising industry to become a true positive force for the planet.
Its founder, Shaï Douillet, is one of the first actors of conscious and responsible advertising, and many French and international brands have quickly joined the movement of this virtuous circle, aware that today's advertising must send a strong message about the link between them and the world.
Shaï Douillet likes to add: "The world of tomorrow is not a world without advertising, but a world in which advertising becomes a social issue."
So, what is Ad For Good®️?
"Ad For Good®️ is the first social and environmental impact label dedicated to advertising actors. Ad For Good®️ labeled brands and media are a new kind of company that balances meaning and profit. They are committed to taking into account the impact of their media purchasing decisions on society and the environment by donating at least 1% of their media budget to social or environmental causes. Advertising becomes a vector for social action. A brand that advertises to promote its products is normal, but a brand that acts through its advertising changes the status quo. The consumer's perception of the brand is different; they are concerned," explains Shaï Douillet.
Why would a French brand choose to join the Ad For Good®️ label?
"The new generation, of which I am a part, needs to participate in a better balance of profits. We are sensitive to the integrity of a brand. We are aware that the advertising budget is probably one of the biggest budgets of large brands, which is why responsible advertising makes the consumer active. They can choose between a brand that adheres to the Ad For GoodR charter or not. In fact, the figures speak for themselves. According to a study conducted in 2021 on over 5,000 people surveyed, 76% feel less passive and more useful when faced with these ads, and 88% believe that "these ads finally link the message to action." The famous "Put your money where your mouth is" of our friends across the Channel. Today, more than 1200 brands worldwide have joined responsible advertising and are changing their way of buying media."
Can we say that responsible advertising with Ad For Good®️ is the future of advertising?
"I would rather say that it is the future of brands. They have the power to change their impact and, consequently, that of advertising."